Social Media Management

Background:

Mercy Corps Indonesia (MCI) is a local nonprofit organization based in Jakarta. MCI helps communities recover from the crises they face and then transforms these situations into opportunities to improve their quality of life. Based on local needs, our programs assist communities across Indonesia by providing the tools and support they need. Mercy Corps Indonesia focuses on three key program areas: (1) Climate change adaptation and disaster risk reduction, (2) Economic empowerment, and (3) Emergency disaster response.

One of MCI's national program focuses is to increase economic opportunities and access to financial services. MCI seeks creative, market-based solutions that assist farmers, entrepreneurs, and communities in achieving economic growth. By supporting micro, small, and medium enterprises (MSMEs), providing entrepreneurship training and mentoring, and improving access to financial services and markets, MCI fosters the development of an effective market system to tackle poverty. We promote financial access while also building financial literacy and business management skills. MCI has a strong capacity and a broad program portfolio in MSME digitalization, credit access, and strengthening the MSME ecosystem in Indonesia.

Gambaran Umum Program Strive 

Small businesses are a vital engine for economic growth. By helping them gain access to capital, digitize their operations, expand networks and knowledge, and strengthen the supporting ecosystem for small businesses, the Strive Indonesia program aims to catalyze inclusive and sustainable growth in Indonesia.

In the next three years, Strive Indonesia aims to empower 300,000 MSMEs across Indonesia to succeed through the digital economy, focusing on three objectives:

1. Go Digital - Develop networks and knowledge: Build demand and reduce technology adoption barriers through peer mentoring and addressing the costs of digitalization.
2. Get Capital - Work with both bank and non-bank financial institutions to expand credit access for MSMEs, especially those led or owned by women.
3. Strengthen the MSME Support Ecosystem - Build learning networks and conduct research on MSME digitalization to share insights and best practices, create joint initiatives to overcome systemic barriers, provide detailed and deep quantitative data for the ecosystem, and stimulate positive change.

Purpose / Project Description:

There is a need for publications related to activities and engagement through online media to reach Mastercard Strive program participants in Indonesia.

Consultant Activities:

The Consultant will:

1. Maintain activities and publications on Strive’s social media (Instagram, TikTok, Facebook)
2. Create content related to education, information, and program knowledge for Strive’s social media (Instagram, TikTok, Facebook)
3. Maintain interactions with the audience on Strive’s social media (Instagram)

Consultant Deliverables:

The Consultant will:

1. Delivers 16 regular content + 4 story permonth x 9 months
   - static image ( 2contents + 4 series + 2 carousel contents)
   - video motion (2 motion + 10 short reels)
2. 1 Content program report permonth x 9 months
3. Quiz engagement for program audiences 
4. Boosting Posts at Maximum IDR 2.000.000/month
5. Reporting Insight and optimization /month
6. Social media administration

Timeframe / Schedule: 

July 2025 – March 2026

The Consultant will report to: 

Strive Program Communication Team

The Consultant will work closely with:

Communication team of Strive Program

Required Experience & Skills:

1. Strategic Planning: Content & campaign planning based on data and aligned with Strive's needs.
2. Content Creation: Designing visuals and producing engaging videos that are relevant.
3. Copywriting & Storytelling: Writing captions and brand narratives that engage and resonate with the target audience.
4. Platform Management: Consistently managing social media accounts in a responsive manner (Instagram, TikTok, etc.).
5. Performance Analysis: Monitoring insights and evaluating content performance for regular optimization.

How to Apply

Those who are interested can submit their proposal to procurement@id.mercycorps.org before 30 May 2025. Only candidates who meet the qualifications will be contacted.

Diversity, Equity & Inclusion
Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives. 

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity
We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics
Mercy Corps team members are expected to support all efforts toward accountability, specifically to our stakeholders and to international standards guiding international relief and development work, while actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC's policies, procedures, and values at all times and in all in-country venues.